Dharma 2.0, as the edgy name suggests, is a young and zippy venture by Dharma Productions. With this move, the country’s most prolific movie production house enters the world of ad film production and the dynamic world of digital. Having occupied a distinct place in Bollywood history and in the hearts of millions of fans with large scale dramas to mega star blockbusters to quirky and coming-of-age stories, Dharma Productions has made versatility one of its key USPs by staying relevant with the changing times. The birth of Dharma 2.0 is in line with this very versatility, as the new venture will not only produce ad films for television, but will also execute creative and clutter breaking solutions across digital space.

Helmed by the very proficient Punit Malhotra, Dharma 2.0 intends to bring the same level of aesthetic quality and signature professionalism of the movie production business. Comprising some of the sharpest minds and creative professionals in India today alongside Karan Johar, Dharma 2.0 is an impeccable value-add for any brand. Bolstered by an extremely talented in-house creative team (a rarity when to comes to ad production houses in India), Dharma 2.0 holds a competitive edge over other established players in its space. However, the company functions on an adaptive model, making it open to collaborating with external creative partners for executing ad films and other creative solutions for its diverse set of clients.

Apart from Punit Malhotra and Karan Johar, the talented roster of Dharma 2.0 includes modern day storytellers and directors like Ayan Mukerji, Abhishek Varman, Sonam Nair, Shakun Batra, and Shashank Khaitan. These dynamic individuals have proved to be the flag bearers of new age Indian cinema with their work, directing and producing films like Dostana, 2 States, Yeh Jawani Hai Deewani, Kapoor & Sons, and so on. It is only natural then that the fresh energy and young vibes that these blockbuster films gave out is expected to rub off on the work produced by Dharma 2.0.

Dharma 2.0 is committed to striking a chord with the enthusiastic Indian youth. The objective is to turn an idea into a masterpiece on-screen, in order to resonate with their target audiences. The warmth and creativity pouring out of Dharma’s films are what make their bond with their fans and partners equally indelible. Dharma 2.0 has already begun treading on a similar path.